January 2017- now
An overarching strategic branding advice for sports platform Poederbaas.
Creating products for new targetgroups and directing the whole brand products for the next seasons.
Think of Strategic research, product design, collection shoots and video’s, art directions of films and building a brand together with a multiple disciplinary team.
Founder: Stenmar Ijff
Art direction: Anne Pater
Marketing: Steven de Vos
Communication: Nala van Der Sloot